The Future

Where we are going and the strategy that will take us there

Through 2007 and 2008 we’re running a significant investment programme which will see major changes across the business.  Chicago Rock Cafes in Newbury and Yeovil underwent investment in 2006 and their proven success represents the future of the brand.  Other priorities include a new direction for Jumpin Jaks and rolling out our new brand ‘ Mortimer’s’ within the estate.  A number of our nightclubs will also receive a face lift  and be inducted into the Love2love/ Studio 25 brand as part of the programme .

In addition to investing in our existing portfolio, we’re also looking to develop our business through the acquisition of new sites across the country.

We’re dedicated to ensuring that our customers have a safe and relaxing experience within all of our businesses and we’ll achieve this through publication and implementation of our 2007 Safety Charter.  We’re working with our General Managers, bar teams and third parties to put new procedures in place that take into consideration the customer’s journey from entering through our doors to getting home at the end of the night.